Tag Archives: peer to peer recommendations
Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.
How Lingerie Companies Can Win Over College Students This Valentine’s Day
1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day
Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.
College students are often thought of as the target for brands on campus but the truth is that there are ways to utilize college students in a variety of programs to reach college students on campus through peer to peer recommendations.
College students are a highly sought after demographic on campus as they are on their own for the first time and are empowered with purchasing decisions for the first time in their lives. This is also a key time in their lives where brand can forge a relationship with students in the hopes of beginning a lifelong consumer/brand relationship.