Tag Archives: peer-to-peer marketing
Further enhance your business recruiting strategies by developing quality leads through target marketing. Learn how to reach college students on campus using peer-to-peer marketing.
In Admissions Recruiting Strategies for Business Schools Part 1, I discussed the importance of understanding prospective applicants’ wants and values, in order to enhance the desirability of your business school. In Admissions Recruiting Strategies for Business Schools Part 2, I explained why it’s important to analyze all aspects of the admissions recruiting cycle and showed the value of acquiring quality leads. In this blog post, I will demonstrate ways in which you can narrow in on your niche audience and develop quality leads using innovative techniques to further enhance your business recruiting strategies.
Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.
At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.
The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.
Break college advertising barriers with P2P marketing. College students value P2P recommendations and are more willing to listen to a peer promoting a company, than to a brand promoting itself.
Start Conversations With P2P Marketing
P2P marketing is excellent way to start conversations with college students and foster brand interest. Colleges are tight-knit communities and students who attend them take pride in their university and share a common bond with other attendees. Every college has a language of its own, from college football chants to unique traditions, and these shared experiences bring students together.
One of the easiest and most underused forms of advertising on a college campus is using college street teams to target a captive audience. A college street team consists of college-age students who go around campus promoting your company and product, utilizing peer-to-peer marketing channels. When using student brand ambassadors, it is strongly recommended that they wear your company logo, as well as something affiliated with the college they’re marketing to. This ensures that your company logo is leaving an impression, while also allowing college students to easily relate to the promoter.
- Know your demographic – Young women will be more receptive to your advertising campaign if it is targeted specifically for their demographic. One way to do this is to research what college-age women like, making your promotional materials easily relatable. Make your product/service marketable to them by demonstrating that it is an essential component of every young woman’s life, and that without it something would be missing. Also, play on the college experience and use that in your marketing strategy.
- Be informative – Women want to know the facts. They want to know why they should buy your product/service instead of buying someone else’s. Young women tend to read online reviews and use the internet to find out more information about your company before making a purchase. When advertising to college-age women it is important to let them know what your product will do for them. Consider providing a sample of your product, allowing the product to speak for itself.
- Don’t be pushy – Women want to be in control of their lives and therefore like to make their own decisions. They don’t need someone to tell them what they want. When promoting a product don’t be overtly aggressive, instead be helpful and informative. Speak about the benefits of your product and allow them to reach a decision themselves. Heavy sale tactics could scare them away before they even know what you’re selling.
- Make sure your customers are happy: If women are happy with your product, they will tell their friends and family about it. Young women tend to be loyal customers and if they like your company they will tell their peers. This will lead to a viral word of mouth marketing strategy, which is one of the most effective marketing strategies for this demographic.
- Offer coupons or deals: Women, especially young college-age women, love to save money. According to Business News Daily, nine out of ten (91 percent) of women use coupons to get a better deal (including 51 percent who print coupons from the Internet), 29 percent use competitor coupons and 11 percent use coupons directly off their cell phones. Take advantage of the fact that women love a good deal and market accordingly.
- Contact NAM Youth Marketing – We are here to help you come up with innovative ways to market to young women. If you want to increase sales in this demographic, contact us today. We are here to make your promotional campaign a success.
College students find promotions that offer to give them something particularly appealing for a number of reasons.
Too often, marketing campaigns simply ask for something—your money, your time, or at least belief in their claims—without offering any immediate reciprocal return. This may be a grave error where youth advertising is concerned.
Given that over three-quarters of the parents polled in a recent survey think their kids are “a little” or “a lot” spoiled, and with children today expecting everything from designer clothes to high-tech gadgets, it follows that college students—among whom middle-class (or higher) backgrounds are overrepresented—are used to being given things. As such, students may be less likely to buy into traditional collegiate promotions than ones that engage them through a tangible offer.