Tag Archives: peer to peer
Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.
How Lingerie Companies Can Win Over College Students This Valentine’s Day
1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day
Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.
Many companies take to the college market with the intent of converting students into users of their product but have the wrong approach when it comes to social media.
With the onset of social media and other digital technologies, many companies are popping up that offer similar opportunities in terms of social media and digital technology that require college students to sign up similar to how one would sign up for Facebook or Twitter. With the objective to ‘convert’ college students by filling out a brief online form, this type of college marketing is much more than just branding or product sampling.
This approach requires students to not only take the time to fill out an online profile, but with the saturation of this type of product in the marketplace right now, many college students have simply had enough with the numerous usernames and passwords they now have for a variety of programs. This adds to the challenge of getting college students to convert to these types of products.
Word of mouth advertising can be the most effective marketing vehicle for your college marketing campaign as well as your brand. Learn why word of mouth advertising is the best ad for college marketing.
Understanding how to create the right environment for a strong viral, word of mouth marketing campaign can be analyzed and broken down in the following ways. A recent Businessweek article, Pro: Consumers Trust Their Friends by Shawn P. O’Connor, a strong case is made regarding the effectiveness and necessity through it’s thesis:
“…Research clearly demonstrates that word of mouth – product or service recommendations made by friends, co-workers, or neighbors you know and trust – is still the most effective way to win new customers.”
To properly utilize Facebook as a medium for reaching college students, your fan base must be advocates and make recommendations to their friends on campus.
Many marketers know that Facebook marketing and social media marketing must be a part of any and all successful college marketing strategies but there is a disconnect when it comes to building the brand’s fan base between ‘quantity vs. quality’. Many companies believe that acquiring as many ‘likes’ as possible is sufficient to deem their social media marketing campaign a success. The problem is that the number of ‘likes’ your college promotion’s Facebook page receive is meaningless unless the ‘likes’ (also known as ‘fans’) are making recommendations to their friends on campuses and really acting as an advocate for your brand.
Having an understanding of what drives college students’ NEED to communicate with their fellow students and peers will drive your college viral marketing campaign. Use student influencers to spread the word online and on campus.
College VIRAL Marketing continues to increase dramatically as more students become connected through social media outlets and use other forms of technology. When it comes to the 18-24 target demographic, this is even more apparent as students display a tremendous word of mouth capability, especially amongst peers and social influencers. Having the right students spread your message on campus and through social media, can make your campaign go viral.
Any on campus college marketing campaign must identify strategy to ignite traditional college advertising mediums and turn them from simple word of mouth campaigns into fast-paced viral campaigns using peer-to-peer student marketing .
Reach the elusive, active, niche college student marketplace where students live, study and play using these 5 tips on effective on campus college marketing to students.
Back to school college marketing and spring break college marketing are excellent times for brands to connect with college students. Food and beverage, entertainment, and automotive industries often all vie for reaching students and leaving impressions on the 18-24 year old COLLEGE demographic. Given that students are making brand decisions, many for the first time, creates an opportunity for brands to connect with students and create lifetime customers. However, using an inappropriate marketing strategy will leave you with little results.