Tag Archives: pairing an after party with on-campus events
Pairing an after party with on-campus events can be an effective student marketing strategy that keeps customers coming back.
Pairing an After Party with On-Campus Events
With so many restaurants, bars, and clubs in a college town it can be hard to make your venue stand out and more importantly to retain repeat customers. One way of reaching college students is by pairing an after party with on-campus events. For example, all Florida State University theatre events have an after party at Masa—an Asian-fusion restaurant. This really helps increase business at Masa because lots of the people who went to the performance and many of the performers want to go out and do something after the play. Since this is a widely known after party (it’s stated on the theatre programs), people don’t have to come up with a location to meet or something to do; the hard work—the planning—is already done for them.