Tag Archives: orientation

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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3 Innovative Back-to-College Marketing Ideas

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3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.  

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

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College Advertising: The Importance of Reaching College Students During Orientation

The Importance of Reaching College Students During Orientation

Transitional periods make great marketing opportunities. Reaching college students during orientation is a great time for brands to connect with the youth.

Given the problems Millennials face today—the tough economy, increasing student loan debt, and high unemployment rates among college graduates—marketers might overlook this highly influential market, thinking that they do not have significant buying power. Sandra Lopez, Intel Marketing Strategy Director for New Business, in a recent interview quickly dispelled this notion:

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The Importance of Reaching Incoming Students With College Advertising

The Importance of Reaching Incoming Students With College Advertising

Reaching incoming students with college advertising is essential when trying to build a solid customer base, as they’re willing and active participants in college marketing.

College students represent a large proportion of 18-24 years old and this demographic has steadily increased in recent years. More high school graduates are choosing to go to college. So if your target audience is the youth market, it’s a no-brainer to advertise on college campuses.

Advertising is all about timing and focus. One of the groups most susceptible and welcoming of advertising are incoming college students. For the first time they’re living on their own. Many have to furnish and set up their apartment, buy school supplies, and navigate in a new environment. They also want to explore places to eat and drink, as well as different entertainment venues around campus. These students have new found freedom and are eager to establish themselves.

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5 Tips for Effective On Campus College Marketing to Students

Effective On Campus College Marketing to Students

Reach the elusive, active, niche college student marketplace where students live, study and play using these 5 tips on effective on campus college marketing to students.

Back to school college marketing and  spring break college marketing are excellent times for brands to connect with college students. Food and beverage, entertainment, and automotive industries often all vie for reaching students and leaving impressions on the 18-24 year old COLLEGE demographic. Given that students are making brand decisions, many for the first time, creates an opportunity for brands to connect with students and create lifetime customers. However, using an inappropriate marketing strategy will leave you with little results.

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