Tag Archives: on-the-go college students
3 Innovative Back-to-College Marketing Ideas
This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.
1. Use Upperclassmen Influencers
One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.