Tag Archives: on-the-go college consumer
Engage the on-the-go college consumer by advertising on college campuses using out-of-home advertising. This is a fun way to stimulate interest among students!
Traditional forms of advertising—print, broadcast, and digital—don’t typically resonate with college students. First, their changing media consumption habits away from network television to online streaming options—legal or illegal—limits the reach of traditional television commercials. This coupled with their busy lifestyle and their tendency to shy away from traditional advertising makes out-of-home advertising a good choice when reaching college students.
Snack companies should utilize collegiate marketing and on-campus advertising to target the snack-crazed, on-the-go college consumer.
College students keep strange hours and their busy lifestyle impacts their choice of food and beverage purchases. They want food that does not slow them down and adds value to their lives. Snacks that cater to their on-the-go lifestyle are hugely popular among the college crowd, making college students a key consumer segment for the snack industry: “In fact, the serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.” This shows the important role college consumers have on the snack industry.