Tag Archives: On-Campus events

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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Posted in Back to School/Orientation, Brand Awareness, Cafe Marketing/Java Sleeve Advertising, Dorm Room Advertising | Tagged , , , , , , , , , , | 1 Comment

Pairing an After Party with On-Campus Events

Pairing an After Party with On-Campus Events image

Pairing an after party with on-campus events can be an effective student marketing strategy that keeps customers coming back.

Pairing an After Party with On-Campus Events

With so many restaurants, bars, and clubs in a college town it can be hard to make your venue stand out and more importantly to retain repeat customers. One way of reaching college students is by pairing an after party with on-campus events. For example, all Florida State University theatre events have an after party at Masa—an Asian-fusion restaurant. This really helps increase business at Masa because lots of the people who went to the performance and many of the performers want to go out and do something after the play. Since this is a widely known after party (it’s stated on the theatre programs), people don’t have to come up with a location to meet or something to do; the hard work—the planning—is already done for them.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Entertainment, On Campus Advertising | Tagged , , , , | Leave a comment