Tag Archives: on-campus advertising

2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Posted in Brand Awareness, College Advertising/College Marketing, Pizza Box Advertising, Print Advertising | Tagged , , , , , , , , , , , | Comments Off on 2014 Most Popular College Advertising Blog Posts

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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Posted in Brand Awareness, College Street Teams/Peer to Peer, Coupons/contests, Food and Beverage | Tagged , , , , , , | Comments Off on Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Brand Awareness, College Advertising/College Marketing, Multi-Media Marketing, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to Successfully Recruit New Members for Your Organization

How to Successfully Recruit New Members for Your Organization

Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.

There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.

For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.

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Posted in Brand Awareness, Cause Marketing, College Street Teams/Peer to Peer, Recruitment | Tagged , , , , , | Comments Off on How to Successfully Recruit New Members for Your Organization

Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Posted in College Advertising/College Marketing, College Street Teams/Peer to Peer, Multi-Media Marketing | Tagged , , , , , , , | Leave a comment

Marketing Fashion to the Youth, Part 2

Marketing Fashion to the Youth
In my last blog, Marketing Fashion to the Youth, Part 1, I discussed how ideas of fashion and exclusivity are changing due to shifting consumer values, especially among the youth. In this blog I want to discuss why fashion matters to the youth and explore youth marketing strategies brands can use to appeal to college students and teens.

Fashion is a major form of self expression for the youth. Through clothing and accessories people can express their individuality. Leandra Medine, author of the Man Repeller fashion blog, explains why you choose to don certain items: “You’re wearing it because you bought it because you loved it because in some distant Cosmo, it represented a piece of who you are. Or at the very least, who you want to be.”[1]

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Advertising to Students Using a Mixed Marketing Approach

advertising to students college radio image

Advertising to students using a mixed marketing approach will lead to success.

1. Campus Radio Stations

Reaching college students has never been easier than with campus radio advertisements. The reason college radio advertisements are a highly effective form of advertising is that it hones in on the student market and guarantees that your advertisement will reach college students’ ears. College students listen to their campus radio station when they want to hear about their school, community, NPR broadcasts, alternative music, lectures, and upcoming events. They are more willing to listen to radio commercials on a campus radio station because the commercials will be focused on advertising to students; hence the ads are more likely to appeal to them. Advertising to students via the campus radio, allows students to hear your advertisements whether they are in a car, off campus, or on campus. It allows for flexibility in student advertising; students don’t have to be at one particular location to see or hear your ad.

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Youth Marketing Advice for Financial Institutions Targeting Young People

Youth Marketing Advice for Financial Institutions image

This article gives youth marketing advice for financial institutions trying to increase clientele among young professionals.  

Target College Students and Graduating Seniors

Graduating college students have a lot going on in the months leading up to and after graduation. Most will begin searching for jobs and potentially relocating to new areas. Some will apply to graduate and professional schools and will be researching ways in which to fund their continuing education. Almost all graduating students will have to begin repaying their student loans and will value speaking with a financial advisor to find the best plan for doing so and to go over all their options.

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Posted in College Advertising/College Marketing, Financial, On Campus Advertising | Tagged , , , , , | 1 Comment

College Marketing: Beyond Posters, Alternate Ad Spaces on Campus Part I

Alternate Ad Spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

Campus posters, college street teams, and event marketing are all excellent college advertising strategies, but they focus on people moving around select areas of campus, which means they can’t achieve complete saturation. Students might not pass by the right place, or an event could simply not pique their interest. So what are some ways to access different regions of campus in order to include more students?

Dorms and Student Apartment

Why not market to college students right where they live? Door hangers are an effective home advertising solution—easy to distribute, impossible to ignore, and cheap to produce (relative to larger posters). Student marketing agents can quickly affix hundreds to thousands of door hangers just by hitting several dorm buildings or student apartment complexes within a small geographical area. And since the advertisement is right on an individual’s front door, it gets guaranteed exposure, which can’t be said for most college marketing strategies. Also, unlike a poster, the hanger is theirs to keep, so including a coupon on it would be more feasible.

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Posted in Dorm Room Advertising, On Campus Advertising, Out of Home | Tagged , , , , , , , | 2 Comments

Marketing Health: Use On Campus Advertising to Promote Safer Smoking Alternatives

On Campus Advertising to Promote Safer Smoking Alternatives image

On campus advertising promoting safer smoking alternatives, such as e-cigarettes, can help reduce cigarette consumption among college students.

A significant portion of college students and young adults choose to smoke cigarettes regardless of the consequences. One of my friends in college was a prolific smoker; she referred to her cigarettes as cancer sticks and joked about the long term repercussions. Many college students, like my friend, are well aware of the health risks involved and “despite crusades and campaigns encouraging young people not to take up smoking, a third are currently using tobacco products”.[1] Solely stating facts and issuing warnings against the dangers of tobacco use will not dissuade college smokers to quit; a different method must be utilized when reaching college students.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Health and Fitness, On Campus Advertising | Tagged , , , , , , , , , , , , , | 1 Comment