Tag Archives: off-campus marketing
Music festivals make excellent venues for off-campus experiential marketing, as they draw large crowds of people who want an experience.
The youth have always had a fascination with music. In fact, a large portion of the music created today is made with the youth in mind. They eagerly consume it and use it as an outlet to vent their anger and frustrations. Oftentimes the youth feel misunderstood by their parents, by older generations, and even by themselves. They listen to music to feel understood and connected with their peers and the world at large. Through music they can experience their hopes and desires, and feel reassured.
Millennials love to push boundaries and experience new things, making experiential marketing a highly effective college marketing approach. Millennials can’t stand to miss out on the latest gossip or news, and they desperately want to be included in events their peers are partaking in. That’s why they spend a great deal of time on Facebook despite their frustrations with it. Event marketing plays on this mentality—the desire to be a part of the action—while creating fun experiences and quality interactions.