Tag Archives: nostalgia
The holiday season is a big time for candy and chocolate companies. After all, what would Halloween be like without trick-or-treaters, Christmas without fudge and candy canes, and Valentine’s Day without chocolate? Links between candy and holidays are forever ingrained in the consumer mindset; they have become part of the national consciousness, incorporated into holiday celebrations, and integrated into family traditions.
Using nostalgia to reach millennials is an effective youth marketing strategy as it relies on storytelling marketing and allows millennials to reminisce about their childhood.
In Pop Cultures Tie-Ins, Past, I discussed the media’s use of past pop culture artifacts to engage millennials and how marketers can use past pop cultural icons to evoke feelings reminiscent of childhood. In this blog, I will explore the importance of using nostalgia to reach millennials and the marketing benefits associated with this youth marketing tactic.