Tag Archives: NAM Youth Marketing
Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.
Read Our Top College Marketing Blog Posts of 2016
1. 5 Experiential College Marketing Ideas that Work
Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.
NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:
1. What are the major challenges of getting millennials’ attention?
Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.
If your company is looking to expand its reach and attract new customers, college advertising can help you access the youth demographic.
If you have a successful business and are looking to expand your customer base, look no further than the youth market. This is an essential demographic because college students are just starting to develop shopping patterns and brand loyalties. Therefore college advertising is a necessary component when trying to attract new customers.
College students are highly impressionable by their peers, the media, and their parents, making for an easy avenue of expansion and growth. If your brand is well known and reputed among the parents of the youth, then reaching college students just got a little easier. When deciding to go with certain brands—from laundry detergent to vehicular purchases—college students often turn to their parents for advice.
Pizza box advertising is a fast, efficient, and fun way to get your message in front of countless college students—helping your company expand its reach into the elusive college market.
Pizza is one of the most commonly found foods on college campuses nationwide. College students love it. It’s convenient, fast, deliverable, cheap, and available late into the night. Perfect for a midnight snack or when the drunk munchies set in. It’s great for sports events, fraternity and sorority social gatherings, and perfect for hosting large get-togethers. Pizza can be eaten any time of the day—from breakfast pizzas to late night cravings—making it an ideal college advertising platform. One pizza can be shared by several students, making it an easy way of marketing to college students.