Tag Archives: NAM Youth Marketing

Top College Marketing Blog Posts of 2016

Top College Marketing Blog Posts of 2016

Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.

Read Our Top College Marketing Blog Posts of 2016

1. 5 Experiential College Marketing Ideas that Work 

5 Experiential College Marketing Ideas

Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.

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Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

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Posted in College Marketing, Multi-Media Marketing, Social Influence, Viral Marketing | Tagged , , , , , , , , , , , | Leave a comment

Sports Events Magazine’s Interview with NAM Youth Marketing

Attracting Millennials to Sports Events

NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:

1. What are the major challenges of getting millennials’ attention?

Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.

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Posted in College Football, Entertainment, Millennials, Special Events, Sporting Events, Teens, Youth Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

College Graduation Marketing is Critical for Recruitment

College Graduation Marketing is Critical for Recruitment

Graduation is a great time for business and educational recruiters to connect with graduates who are looking to transition into the workforce or continue their education. Recruiters can advertise at graduation to increase applicants!

College Graduation Marketing is Critical for Recruitment

I’ve written in the past about why transitional periods make excellent college advertising opportunities. But today I want to focus specifically on college graduation marketing and how it can play a critical part in generating leads, increasing applicants, and hitting recruitment goals.

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Posted in Campus Kiosks, College Advertising, College Event Marketing, College Marketing, Digital Marketing, Graduation Marketing, On Campus Advertising, Posters, Flyers and Table Tents, Recruitment | Tagged , , , , , , , , , , | 1 Comment

Execute A Student Brand Ambassador Campaign

Student Brand Ambassador Campaign

Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.

The Benefits of Engaging in a Student Brand Ambassador Campaign                      

Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.

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Posted in Brand Ambassadors, College Advertising, On Campus Advertising | Tagged , , , , , , , , , , , , , | 5 Comments

Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Posted in Advertising On College Campuses, College Marketing, College Street Teams, Digital Marketing, Facebook Advertising, Multi-Media Marketing, Peer to Peer | Tagged , , , , , , , | Leave a comment

Expand Your Clientele With College Marketing

Expand Your Clientele With College Marketing

If your company is looking to expand its reach and attract new customers, college advertising can help you access the youth demographic.

If you have a successful business and are looking to expand your customer base, look no further than the youth market. This is an essential demographic because college students are just starting to develop shopping patterns and brand loyalties. Therefore college advertising is a necessary component when trying to attract new customers.

College students are highly impressionable by their peers, the media, and their parents, making for an easy avenue of expansion and growth. If your brand is well known and reputed among the parents of the youth, then reaching college students just got a little easier. When deciding to go with certain brands—from laundry detergent to vehicular purchases—college students often turn to their parents for advice.

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Pizza Box Advertising is a Great Form of College Advertising

Pizza Box Advertising is a Great Form of College Advertising

Pizza box advertising is a fast, efficient, and fun way to get your message in front of countless college students—helping your company expand its reach into the elusive college market.

Pizza is one of the most commonly found foods on college campuses nationwide. College students love it. It’s convenient, fast, deliverable, cheap, and available late into the night. Perfect for a midnight snack or when the drunk munchies set in. It’s great for sports events, fraternity and sorority social gatherings, and perfect for hosting large get-togethers. Pizza can be eaten any time of the day—from breakfast pizzas to late night cravings—making it an ideal college advertising platform. One pizza can be shared by several students, making it an easy way of marketing to college students.

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Posted in College Advertising, Pizza Box Advertising | Tagged , , , , , , , | Leave a comment