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In order to have a successful college marketing campaign, you must know your audience inside and out.
One of the most important aspects of collegiate marketing is knowing your target audience and the best ways to reach them. With constant technological advances, reaching college students may seem difficult, however, this does not have to be the case. First and foremost, it’s imperative that you know their interests, desires, motivations, and how they like to engage with media. Knowing how college students think and operate will help you create a viable college marketing plan.
Advertising to college students using mediums that they engage with regularly, will allow your message to reach its target audience in a meaningful way.
It’s a known fact that college students love technology. They use it as a way to interact and engage with their peers, stay up to date with the latest news and gossip, and as a tool in constructing their online image. Facebook has become an integral part of most college students’ lives, an obsession for some. Take the more extreme example, of where a University of Georgia student broke into somebody’s home, not to steal or vandalize, but in order to check her Facebook account. Though this case is bizarre, it does show the basic idea that college students consider Facebook an essential component of their everyday life.