Tag Archives: multiple marketing channels

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Brand Awareness, College Advertising/College Marketing, Multi-Media Marketing, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to Successfully Recruit New Members for Your Organization

How to Successfully Recruit New Members for Your Organization

Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.

There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.

For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.

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Posted in Brand Awareness, Cause Marketing, College Street Teams/Peer to Peer, Recruitment | Tagged , , , , , | Comments Off on How to Successfully Recruit New Members for Your Organization

Diversification is Key in College Marketing

Diversification is Key in College Marketing

A diversified college marketing strategy with an array of marketing approaches will increase the number of college students reached, leading to a more successful campaign.

Having a successful college marketing campaign can be a tricky business. With college students, trends are constantly evolving and new forms of technology are constantly being introduced and absorbed. It’s a hard market to break into, due to this unending supply of new ideas and fads. Not only do marketers have to stay up to date with current fashions and trends, they also have to successfully appeal to a wide demographic.

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Posted in Multi-Media Marketing | Tagged , , , , | 1 Comment

College Advertising Helps Your Company Connect with Students

College Advertising Helps Your Company Connect with Students

College advertising helps your company connect with college students and form meaningful bonds, translating into potential lifelong customers.

The college market represents huge potential. College students have discretionary spending power, newly found freedom, and have not formed many strong brand loyalties yet. They are new to living on their own and are having to think of purchasing many items for the first time. They represent a great opportunity and with college advertising they are easily reachable. College students study, live, and socialize on college campuses, making it the best place to advertise.

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Posted in College Advertising/College Marketing, College Street Teams/Peer to Peer, Multi-Media Marketing, Social Media Marketing/Digital | Tagged , , , , , , , | Leave a comment

College Advertising Utilizing Mass Media Engages College Students

College Advertising Utilizing Mass Media Engages College Students

Advertising to college students using mediums that they engage with regularly, will allow your message to reach its target audience in a meaningful way.

It’s a known fact that college students love technology. They use it as a way to interact and engage with their peers, stay up to date with the latest news and gossip, and as a tool in constructing their online image. Facebook has become an integral part of most college students’ lives, an obsession for some. Take the more extreme example, of where a University of Georgia student broke into somebody’s home, not to steal or vandalize, but in order to check her Facebook account. Though this case is bizarre, it does show the basic idea that college students consider Facebook an essential component of their everyday life.

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