Tag Archives: millennials eating preferences

Restaurants Should Use College Marketing to Attract Customers

College students are impulsive, social, and adventurous—making them an ideal target audience. Restaurants should use college marketing to gain clientele.

Restaurants, especially more expensive dining establishments, have a tendency to neglect advertising to college students—casting them off as cheap. However, this is a mistake as college students value experiences over consumer goods, are adventurous eaters, and love social gatherings. Plus, “87% of Millennials will splurge on a nice meal even when money is tight.”[1] These qualities make them ideal customers.

So how do you attract college students to your establishment? First and foremost, take a look at your menu. Do you offer unique flavor combinations? Do you have a wide variety of options? Do you allow customization of items? Do you mention where your food is coming from? Millennials appreciate high-quality food that tastes good, but the experience is of equal importance.

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