Tag Archives: metro area marketing

College and Metro Area Marketing: Get Bold with Print

Get Bold with Print: Sticky Note Marketing
Sticky Note Marketing Attracts Attention and Encourages Engagement

Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.

1.     Make a Statement with Wild Postings

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Use Sampling to Test Consumer Reactions to New Products

Test Consumer Reactions to New Products image

Use sampling campaigns to engage prospective clients and test consumer reactions to new products.

Test Consumer Reactions to New Products

It’s important to test consumer reactions to new products before releasing them into the mainstream. With sampling campaigns, brands have the opportunity to gain valuable insights into the consumer mindset—to engage with prospective clients and to listen to what they have to say. Sampling campaigns should generate interest and build excitement with consumers, as well as solicit advice, feedback, and opinions from potential customers. It’s a time to let consumer voices shine.

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