Tag Archives: medical schools abroad

How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 3

How Medical Schools Abroad Can Use College Advertising to Recruit Students

P2P marketing techniques are the single most effective way of reaching college students. By utilizing face-to-face marketing you will greatly enhance your college recruiting efforts.

In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1 I demonstrated the necessity of raising awareness as the first part of your college recruitment strategy. In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 2 I discussed students’ main fears and apprehensions when it comes to attending a medical university abroad and how medical colleges should address these concerns to build credibility among students. In this blog I will explore different ways to connect with students, fostering engagement and fueling interest.

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How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 2

How Medical Schools Abroad Can Use College Advertising

Medical universities abroad should focus their attention on understanding their target audience and establishing credibility among students.

In my last blog “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1, I showed that generating awareness is the first step to recruiting college students. In this blog I want to continue to explore college recruitment strategies, examining the importance of understanding your target audience—their fears and desires—and using this knowledge to address their concerns and build university credibility.

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How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1

How Medical Schools Abroad Can Use College Advertising to Recruit Students

Medical universities abroad must focus on generating awareness and establishing brand recognition among college students in order to successfully recruit US and Canadian applicants.

The first step to successfully recruiting medical students—specifically targeting US and Canadian students—to a university outside of North America is to build awareness. Without awareness your university will not stand a chance because the majority of students will not even know your university exists.

Colleges are worlds onto themselves; everything students need can be found on their campus, from medical care to entertainment venues. Students study, eat, live, and play on college campuses. That being said, undergraduates tend to develop tunnel vision while in college; they become preoccupied with college life and lose sight of everything else. In order to generate awareness among college students, you must penetrate their space and enter their tunnel.

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Posted in Brand Awareness, College Advertising/College Marketing, Recruitment | Tagged , , , | 3 Comments