Tag Archives: meaningful content
College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.
A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.” This is especially true among the college demographic, as they require constant engagement that they find valuable.
When marketing to college students, it is more important to focus on providing engaging, meaningful content than focusing solely on numbers.
Social media marketing enables brands to gain followers and friends, while highlighting and marketing upcoming events or products. It is a great medium for reaching college students, since they readily indulge in various social media platforms. Knowing your target audience and their love of social media can help jumpstart conversations and engagement with your brand. Social media marketing can be an excellent college marketing tool when done correctly. However, most companies lose sight of the bigger goal—forming meaningful connections—when using social media marketing; instead they focus on numbers alone. This obsession on numbers shifts the attention away from engagement and creating strong customer-brand relations and focuses more on quantity.