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College Advertising Utilizing Mass Media Engages College Students

College Advertising Utilizing Mass Media Engages College Students

Advertising to college students using mediums that they engage with regularly, will allow your message to reach its target audience in a meaningful way.

It’s a known fact that college students love technology. They use it as a way to interact and engage with their peers, stay up to date with the latest news and gossip, and as a tool in constructing their online image. Facebook has become an integral part of most college students’ lives, an obsession for some. Take the more extreme example, of where a University of Georgia student broke into somebody’s home, not to steal or vandalize, but in order to check her Facebook account. Though this case is bizarre, it does show the basic idea that college students consider Facebook an essential component of their everyday life.

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