Tag Archives: marketing to students

Why Use College Marketing Representatives Part 1

Why use college marketing representatives

The Difference Between Brand Ambassadors and College Marketing Representatives

There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.

read more

Posted in Brand Ambassadors | Tagged , , , , , , , , , , , | 2 Comments

College Marketing Mistakes to Avoid Part 2

College Marketing Mistakes to Avoid Image

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

In College Marketing Mistakes to Avoid Part 1, I discussed why you should not view the college market as a homogeneous group because college campuses have vastly different programs, student demographics, culture, and policies; because of these differences, college marketing campaigns need to be tailored to the individual
college(s) where the marketing campaign is taking place in order to achieve the best possible return on investment.

read more

Posted in College Marketing Challenges/Mistakes | Tagged , , , , , , , , , | 4 Comments

College Marketing Mistakes to Avoid

College Marketing Mistakes to Avoid

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.

Why You Should Not View the College Market as a Homogeneous Group

College Campuses Differ From One Another

There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:

read more

Posted in College Marketing Challenges/Mistakes | Tagged , , , , , , , , , , , | 5 Comments

College Advertising: Marketing to Students During the Great Recession

College Advertising: Marketing to Students During the Great Recession

In the aftermath of—or arguably still in—the greatest economic downturn since the Great Depression, college advertising is presented with both challenges and opportunities.

The challenges that our current economic climate presents to youth marketing (marketing in general, for that matter) are fairly obvious: reduced sales result in reduced ad budgets for many companies, while others go out of business entirely, and even those staying afloat look for ways to trim expenses.

But because students expecting to graduate in this environment are fearful (rightfully so) of finding good, career-track jobs (according to a recent survey, only 51 percent of college grads were working full-time),[1] this paradoxically presents some interesting college advertising opportunities.

read more

Posted in College Advertising/College Marketing, Recruitment | Tagged , , , , | 1 Comment

Public Image Can Impact College Advertising Campaigns

Public Image Can Impact College Advertising Campaigns

College students value genuine companies; maintaining your public image when marketing to students is essential for success.

Let us face it, the youth care about image; from their appearance to their social media profiles, college students pay careful attention in constructing their image. When choosing clothing and accessories, they buy brands that help them cultivate their look. They constantly judge others around them and evaluate their image based on their peers. Facebook is a self promotional tool, just as much as it is a socializing tool.

Public image can impact college advertising campaigns. College students do not react kindly to deception, and they have no fear of challenging your company’s claims if they feel justified. Media Post published an article recently by Bob Garfield, Speak Not Of Love. In Fact, Just Shut Up, explaining the importance of public image: “this is the Relationship Era, characterized for keen public interest in the conduct of brands, not to mention supercharged WOM. In social media, hypocrisy is called out in a heartbeat.”

read more

Posted in Brand Awareness, College Advertising/College Marketing, Company Image | Tagged , , , , , , , , , , , , | Leave a comment

College Student Back-To-School Marketing Opportunities

Back-to-School Advertising | Marketing to Students image

Back-to-school advertising, during the early fall semester, can increase brand awareness and allow your company to form positive bonds with incoming students, as well as marketing to students looking for change and excitement.

Advertising to students at the beginning or near the start of the fall semester is imperative. This is a time when many students are making a lot of purchases, including clothing, technology, furniture, school supplies, household items, and media. The beginning of the fall semester represents a new year and is an exciting time for college students.

read more

Posted in Back to School/Orientation, College Advertising/College Marketing, On Campus Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Collegiate marketing faces increased challenges due to the recession and shifting technological trends; understanding these changes and marketing to students accordingly will lead to greater success.

Reaching college students has become a difficult feat. Not only do marketers have to know the ever changing fashions and trends of the moment—which can change in a blink of an eye—they have to know how to realign their company’s image in a fashionably hip way. On top of that, marketing to college students—students dealing with the repercussions of the economic recession—require a whole new evaluation of their wants, desires, and needs.

read more

Posted in College Demographic | Tagged , , , , , , , , , , | 1 Comment