Tag Archives: marketing to college students

3 College Marketing Tips for Successful College Marketing Campaigns

3 College Marketing Tips for Successful College Marketing Campaigns

There’s a lot that can go wrong when marketing to college students. Avoid some of the biggest college marketing mistakes by following these 3 college marketing tips.

3 College Marketing Tips for Successful College Marketing Campaigns

1. Perform Market Research Before Planning a College Marketing Campaign

Don’t make the all-too-common mistake of thinking you understand the college market. Instead, perform thorough market research or partner with an experienced college marketing agency to make sure you understand the audience, the space, and the types of marketing that will resonate with students.

The college market is constantly changing as new technologies and social channels emerge. It’s important to stay up-to-date on consumer trends, media use, emerging social networking sites, campus news, and student life and campus culture. Having in-depth knowledge of the college market place will lead to a more successful college marketing promotion.

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College Marketing Tips for Automakers Part 1

College Marketing Tips for Automakers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

College Marketing Tips for Automakers

  1. Be Honest and Transparent When Marketing to College Students

Quote Austin Salinas Ford Dealership Manager

A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”

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Tips For College Enrollment Marketing On A National Level

Tips for College Enrollment Marketing

When you think of marketing to college students, you usually think of companies selling specific goods or services to students; however, it is important to realize that campus advertising is a great way for professional, graduate, and medical schools to advertise to undergraduates. College enrollment marketing, or having campuses market themselves to prospective students, is an important way to increase enrollment, increase the applicant pool, and increase awareness among undergraduate students and graduating seniors.

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Marketing Spring Break Destinations to College Students

Marketing Spring Break Destinations to College Students image

With the spring semester right around the corner, it’s time for businesses that rely on tourism to begin thinking about ways of marketing spring break destinations to college students.

It might seem odd talking about spring break during the holiday season and during a time when a large portion of the US is experiencing frigid temperatures and stormy weather. However, after the winter break, college students will begin their spring semester and will begin thinking about their spring break destinations.

Spring break is a big deal to college students. It has become part of the college image and is seen as a rite of passage by many college students. College students look forward to spring break all semester. It’s a time to party with friends, unwind, and have fun and it comes during a time when students need a break from school, work, and everyday stresses.

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Advertising Skiing: How to Develop a Strategic College Marketing Plan

Advertising Skiing College Marketing Plan image

When developing a ski area college marketing plan, it is important to consider timing, marketing channels, reach, geographical locations, and target audiences.

When Developing a Ski Area College Marketing Plan Consider:

Timing

Timing plays a critical role in college marketing, especially in the skiing and tourism industry. You need to start your college marketing campaign early enough to generate awareness, but not too far in advance that students forget or lose interest. NAM Youth Marketing has found the best time to start an on-campus marketing campaign for ski resorts and ski related paraphernalia is in early September. This allows your resort to establish an on-campus presence, build brand awareness, and attract attention. It also creates heightened anticipation for the upcoming ski season and fosters excitement among the students.

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College Advertising: Advertising Youth to College Students

Advertising Youth to College Students image

Advertising youth to college students is an effective marketing approach. Develop a college marketing strategy that embraces the notion of living in the moment and celebrates youthfulness. 

Youth References in Pop Music

The youth tend to believe they are invincible; that they will stay young forever and that old age is far away. College students—though still part of the youth demographic—begin to recognize that aging is inevitable. They embrace the idea of living in the moment as a way to combat their fear of aging and to make the most out of their youthful years. Ke$ha’s song “Die Young” takes this idea of embracing life to the fullest and runs with it:

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College Advertising: Reaching College Students Through Cause Marketing

Reaching College Students Through Cause Marketing image

Marketing to college students using cause marketing techniques requires transparency and authenticity.

College students learn about societal problems daily in class. They learn about the challenges facing the public education system, the increase of childhood obesity, the threat of global warming, the effects of the economic recession, and many other social issues, from education to discrimination, gender issues to environmental issues.

When I was in college, I took an honors science seminar class in which we read The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollen. I learned about various farming practices and the effects monoculture has on crop biodiversity. Reading this book made me more aware of what I was eating and how my choices impacted the environment, as well as my health. This was just one class, out of many, that made me analyze my actions and influenced my decisions.

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Creating a College Marketing Plan that Respects Students’ Budgets

Creating a College Marketing Plan that Respects Students’ Budgets

College students are more receptive to college advertising if the company provides an incentive and respects their status as students.

College students do have discretionary spending power; however, they’re budget conscious. Most of their money comes from financial aid, their parents or relatives, or from working a part-time job. They like to make their money stretch as much as possible. They’re tech savvy and know how to shop around. When coming up with college marketing ideas, it’s of upmost importance to consider this and market accordingly.

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Focusing on a Story or Idea in College Advertising

Focusing on a Story or Idea in College Advertising

Marketing to college students using a compelling story or innovative idea, will lead to a successful college advertising campaign.

The focus of any college advertising strategy is to increase awareness of your brand and gain new clientele. However, concentrating on the end result is a common trap advertisers fall into; getting bogged down with numbers can affect the quality of your content, leading to a less effective college marketing plan. A successful college advertising campaign prioritizes the concept above all else. Creating a compelling story or delivering an innovative new experience, will capture students’ attention.

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Pizza Box Advertising is a Great Form of College Advertising

Pizza Box Advertising is a Great Form of College Advertising

Pizza box advertising is a fast, efficient, and fun way to get your message in front of countless college students—helping your company expand its reach into the elusive college market.

Pizza is one of the most commonly found foods on college campuses nationwide. College students love it. It’s convenient, fast, deliverable, cheap, and available late into the night. Perfect for a midnight snack or when the drunk munchies set in. It’s great for sports events, fraternity and sorority social gatherings, and perfect for hosting large get-togethers. Pizza can be eaten any time of the day—from breakfast pizzas to late night cravings—making it an ideal college advertising platform. One pizza can be shared by several students, making it an easy way of marketing to college students.

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