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Marketing Health: Use On Campus Advertising to Promote Safer Smoking Alternatives

On Campus Advertising to Promote Safer Smoking Alternatives image

On campus advertising promoting safer smoking alternatives, such as e-cigarettes, can help reduce cigarette consumption among college students.

A significant portion of college students and young adults choose to smoke cigarettes regardless of the consequences. One of my friends in college was a prolific smoker; she referred to her cigarettes as cancer sticks and joked about the long term repercussions. Many college students, like my friend, are well aware of the health risks involved and “despite crusades and campaigns encouraging young people not to take up smoking, a third are currently using tobacco products”.[1] Solely stating facts and issuing warnings against the dangers of tobacco use will not dissuade college smokers to quit; a different method must be utilized when reaching college students.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Health and Fitness, On Campus Advertising | Tagged , , , , , , , , , , , , , | 1 Comment