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Marketing Experiences to the Youth

Marketing Experiences to the Youth

Marketing experiences to the youth is becoming increasingly profitable as the youth value experiences over material goods. Learn how brands are utilizing this to their advantage.

The youth mind set is changing and advertisers must change their youth marketing tactics to realign with millennials’ values. Consumer goods no longer have the appeal that they once did with this demographic; increasingly millennials value experiences over possessions. Clyde McKendrick, Executive Strategy Director at WDWC, explains this generational shift:

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Posted in Brand Awareness, College Event Marketing/Experiential | Tagged , , , , , | 3 Comments