Tag Archives: marketing campaign

3 College Marketing Tips to Utilize During Back to School

3 College Marketing Tips to Utilize During Back to School

Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.

3 College Marketing Tips to Utilize During Back to School

Make Personal Connections with Students During Back to School

Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.

Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.

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Fraternities and Sororities Influence College Marketing Campaigns Part 2

On Campus Fraternity and Sorority Marketing

Sorority Girls Holding Branded Beer Koozies at a Fraternity and Sorority Party

In part 1, I discussed fraternities and sororities’ influence on campus and their impact on college marketing campaigns. In part 2, I will share 3 college marketing strategies involving on campus fraternity and sorority marketing.

3 Ways Brands Can Promote On Campus Using Fraternity and Sorority Marketing

1. Giveaway Branded Koozies at Fraternity and Sorority Parties

A great brand awareness technique for companies looking to break into the college market and reach the elusive college consumer is by giving away branded koozies at fraternity and sorority parties. This type of marketing event will have great reach as these get-togethers attract big crowds of influential members of the student body.

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College Marketing Techniques for Brands Supporting Causes

College Marketing Techniques for Brands Supporting Causes

Capture the college market by showing your company supports a cause and making this cause known around campus. Follow these college marketing techniques.

College students are very social aware of what is going on in the world and society. Many college students are idealistic and are committed to supporting causes and want to feel as though the money they spend with a company will also be used to benefit social issues.

One effective way to work this into a college marketing approach is to create a marketing campaign that highlights the ways in which your company helps the community or the world. Publix did one such campaign on college campuses around the nation. Their goal was to try to gain more college students as loyal shoppers; this can be hard for a grocery store when competing with the lower prices of Walmart.

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