Tag Archives: lifetime customers

College Advertising for Telecommunications Companies

College Advertising for Telecommunications Companies

College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.   

Why Telecommunications Companies Should Advertise to College Students

The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Demographic, On Campus Advertising, Telecommunications | Tagged , , , , , , , , , , , , , | 1 Comment

Financial Firms Should Build Relationships with College Students

Financial Firms Should Build Relationships with College Students

Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.

Why Financial Firms Should Build Relationships with College Students

1. To Reach Students as they Leave their Homes

College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Demographic, Dorm Room Advertising, Financial, On Campus Advertising | Tagged , , , , , , , , , , , , , , | Leave a comment

Engage Students with Skiing Opportunities Using College Marketing

Engage Students with Skiing Opportunities image

In order to successfully reach college students, ski areas need to penetrate students’ space. Use college marketing to engage students with skiing opportunities.

Why Ski Resorts Should Engage Students With Skiing Opportunities

The youth and college demographics represent key segments of the ski industry. Capturing this audience can not only expand clientele, but can translate into lifetime customers. The earlier you get people skiing, the earlier skiing habits will develop; it will become a way of life, not just a onetime venture. If you can connect with this elusive group and get them pumped up about skiing and the slopes, they will share their excitement with others.

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