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College students frequent coffee shops as a place to socialize and unwind; marketers should take advantage of the popularity of campus coffee shops and market accordingly.
The Popularity of Campus Coffee Shops
College students drink a lot of coffee. In fact, “new survey data from the NPD group, which tracks trends in what Americans eat and drink, finds that 18- to 24-year-olds are turning to coffee, rather than caffeinated sodas, as their pick-me-up of choice.”1 This is not surprising as coffee has a much higher caffeine content than a typical soda. However, I believe it is more complicated than that. Energy drinks have a significantly higher caffeine content than coffee and though they are popular among the youth, they do not carry the same attraction.
Midterm and finals week might be a hectic time for college students, but it is also an ideal time for collegiate marketing. Having a college marketing campaign during midterm or finals, while taking students’ needs into consideration, can leave a lasting impression and earn the students’ respect.
College Marketing Campaign During Midterm and Finals
It might seem illogical to have a college marketing campaign during midterm or finals week, when students are at their busiest. Everyone has experienced the dread of realizing it is finals week and knowing that procrastinating might not have been the best idea. That is when the mad rush begins; trying to do all night cram sessions to make up for the lack of studying earlier. The whole student body seems to be frantic about focusing on the task at hand. However, if done correctly, it can actually be a great time for marketing to college students.