Tag Archives: java sleeve advertising

Transform Students’ Daily Coffee Habit Into a Memorable Consumer Experience

Advertising in Campus Coffee Shops | Café Marketing

Café marketing gives brands the chance to transform students’ daily coffee habit into a memorable consumer experience.

The Popularity of Coffee On Campus

Coffee plays an important role in college students’ lives. Forty percent of 18 to 24 year olds, the ages in which students typically attend college, drink coffee every day.[i]  This isn’t surprising giving the YOLO (you-only-live-once) and FOMO (fear-of-missing-out) mentality that is so prevalent among the youth. This coupled with the rising cost of college itself—the cost of undergraduate education is 12 times higher than it was a generation ago[ii]— and the stress of an increasingly competitive job market for college graduates, creates a high-octane environment where students feel the need to continually push themselves on very little sleep.

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College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Utilizing Campus Coffee Shops and Cafes for College Advertising

Campus Coffee Shops

College students frequent coffee shops as a place to socialize and unwind; marketers should take advantage of the popularity of campus coffee shops and market accordingly.  

The Popularity of Campus Coffee Shops

College students drink a lot of coffee. In fact, “new survey data from the NPD group, which tracks trends in what Americans eat and drink, finds that 18- to 24-year-olds are turning to coffee, rather than caffeinated sodas, as their pick-me-up of choice.”1 This is not surprising as coffee has a much higher caffeine content than a typical soda. However, I believe it is more complicated than that. Energy drinks have a significantly higher caffeine content than coffee and though they are popular among the youth, they do not carry the same attraction.

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