Tag Archives: influence

Fraternities and Sororities Influence College Marketing Campaigns Part 1

Sororities Influence College Marketing Campaigns

Fraternity and sorority marketing is a great way for companies to promote their products on campus. Fraternity and sorority groups are comprised of influential members of the student body and can have a big impact on campus trends.

Fraternities and Sororities Have Huge Influence On Campus

Fraternities and sororities have huge influence on campus in part because of their active role within the campus community. Greek organizations require their members to participate in a wide variety of events and activities, such as attending socials and mixers, participating in philanthropic activities, going to assigned tailgates for football games or anything that a chapter sees fit. Their huge social presence within the campus community allows them to interact with many students, both Greek life members and non-Greeks.

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How Brands Can Capitalize on Health Conscious Millennials

How Brands Can Capitalize on Health Conscious Millennials

Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.

Health Conscious Millennials Influence Industries

There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”

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Execute A Student Brand Ambassador Campaign

Student Brand Ambassador Campaign

Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.

The Benefits of Engaging in a Student Brand Ambassador Campaign                      

Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.

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2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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