Tag Archives: increase sales

2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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College Advertising: How Social Media Marketing Can Lead to Sales

Social Media Marketing Can Lead to Sales image

In order to captivate students’ attention and increase sales, college Facebook advertising and social media marketing must be done with finesse.

Build Value With Social Media Marketing

Social media marketing should not solicit sales directly, as that would scare away fans and followers. No one “likes” a company’s Facebook page to be sold things; instead they want information, news, and updates that they find engaging, fun, and relevant. Social media marketing requires finesse; you need to share just enough information about your brand to attract customers, while keeping it fresh and exciting.

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