Tag Archives: incentive

College Advertising for Telecommunications Companies

College Advertising for Telecommunications Companies

College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.   

Why Telecommunications Companies Should Advertise to College Students

The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Demographic, On Campus Advertising, Telecommunications | Tagged , , , , , , , , , , , , , | 1 Comment

Why QR Code Advertising Rarely Works in College Marketing

Why QR Code Advertising Rarely Works in College Marketing

College students need an incentive to scan QR codes and they need to be presented in an engaging fashion, otherwise QR code advertising will not work.

In theory, QR codes are a marketer’s dream. They link the consumer with the product information or business in a matter of seconds. In reality, they rarely work. There are a number of reasons why QR codes don’t work, high among them is the lack of accessibility. Now that may seem to contradict the very fundamentals of QR code promotions, to bridge the gap between buyers and sellers and instantly connect them with relevant information. However, the steps required to scan the QR code take time and consumer action.

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Why Students Don’t Scan QR Codes in College Marketing

Why Students Don’t Scan QR Codes in College Marketing

QR codes are not popular among the youth demographic and should not be used as an overall indicator of the success of your college marking campaign.

College students are one of the most avid users of smartphones and the technology associated with them, from games and e-mail to Facebook and Instagram. They love using their phones. One marketing trend that has yet to gain their interest, however, are QR codes. One reason for this is that they want instant results or immediate gratification. Many don’t have the QR code scanner technology set up on their phones and it would require the download of an app. Now this might only take a few minutes to complete, but in the mind of a college student who is already well versed with navigating and typing on their smartphones, there’s no need. It’s actually quicker for them to type in the URL address and access the information that way.

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Incentive is Key When Using QR Code Advertising in College Marketing

Incentive is Key When Using QR Code Advertising in College Marketing

College students are highly receptive to technological advances and they don’t like to waste time. QR code advertising appeals to them, if they understand the benefit of utilizing this technology.

QR Codes are a great way to enhance your college marketing campaign, especially when advertising to students. QR codes are becoming increasingly popular and recognizable by consumers and are a great way to instantly convey product information to the prospective buyer. However, college students are a finicky bunch when it comes to scanning QR codes. There needs to be a benefit that they receive by scanning the QR code—such as a coupon or free item—that they can’t get anywhere else.

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Posted in College Advertising/College Marketing, QR Code Advertising | Tagged , , , , , , , , , | 1 Comment

Creating a College Marketing Plan that Respects Students’ Budgets

Creating a College Marketing Plan that Respects Students’ Budgets

College students are more receptive to college advertising if the company provides an incentive and respects their status as students.

College students do have discretionary spending power; however, they’re budget conscious. Most of their money comes from financial aid, their parents or relatives, or from working a part-time job. They like to make their money stretch as much as possible. They’re tech savvy and know how to shop around. When coming up with college marketing ideas, it’s of upmost importance to consider this and market accordingly.

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Coupons are Key in College Advertising

Coupons are Key in College Advertising

Providing college students with an incentive to act is an essential college marketing strategy.

College students tend to live in the moment and are highly influenced by their desire to have fun, balanced with their love for a good deal. It is of upmost importance when advertising to students to come up with a college marketing strategy that is eye catching, direct, and provides students with an incentive.

If your company wants to capture this key demographic (18-29 year olds) and expand its customer base, collegiate marketing is the answer. One highly effective way of reaching college students is by providing them with a coupon to your place of business. This gives them an incentive to take action and leaves them satisfied on two fronts: they are happy they received a deal and they are happy with the product/service.

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2 Ways to Get College Marketing Research from College Students

2 Ways to Get College Marketing Research from College Students

Rather than outsourcing your college marketing research, have college students provide you with the market research you need by incentivizing them properly.

There is a large business industry in marketing that makes a lot money providing market research to ad agencies and to companies directly. When companies and agencies decide they want to target the college market, the first thing they do is look at the data. Rather than paying a company large sums of money to get this information, companies and agencies should be looking to making the research and data collection process part of the marketing initiative itself. Go right to the source and get inside information from college students directly. Here are a couple ways to go about doing that:

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4 Recommendations for a College Viral Marketing Strategy

College Viral Marketing Strategy

Having an understanding of what drives college students’ NEED to communicate with their fellow students and peers will drive your college viral marketing campaign. Use student influencers to spread the word online and on campus.

College VIRAL Marketing continues to increase dramatically as more students become connected through social media outlets and use other forms of technology. When it comes to the 18-24 target demographic, this is even more apparent as students display a tremendous word of mouth capability, especially amongst peers and social influencers. Having the right students spread your message on campus and through social media, can make your campaign go viral.

Any on campus college marketing campaign must identify strategy to ignite traditional college advertising mediums and turn them from simple word of mouth campaigns into fast-paced viral campaigns using peer-to-peer student marketing .

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Posted in Brand Awareness, College Street Teams/Peer to Peer, Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , , , , , | Leave a comment