Tag Archives: image

Public Image Can Impact College Advertising Campaigns

Public Image Can Impact College Advertising Campaigns

College students value genuine companies; maintaining your public image when marketing to students is essential for success.

Let us face it, the youth care about image; from their appearance to their social media profiles, college students pay careful attention in constructing their image. When choosing clothing and accessories, they buy brands that help them cultivate their look. They constantly judge others around them and evaluate their image based on their peers. Facebook is a self promotional tool, just as much as it is a socializing tool.

Public image can impact college advertising campaigns. College students do not react kindly to deception, and they have no fear of challenging your company’s claims if they feel justified. Media Post published an article recently by Bob Garfield, Speak Not Of Love. In Fact, Just Shut Up, explaining the importance of public image: “this is the Relationship Era, characterized for keen public interest in the conduct of brands, not to mention supercharged WOM. In social media, hypocrisy is called out in a heartbeat.”

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Poster Advertising: What Works and What Doesn’t

College Poster Advertising

Use evocative, eye-catching images when engaging in college poster campaigns. The poster will capture students’ attention and generate brand awareness.

There’s a lot of advertising that takes place on a college campus. It makes sense, the majority of college students have recently left home and generally speaking have a lot of discretionary spending money. They want to have a good time and live the college experience, and they are willing to pay to make this happen.

That said college students are discerning about how they choose to spend their money. The other day I was on campus looking at one of the many campus bulletin boards and I was drawn in by a particular poster advertising an upcoming African dance, music, and fashion exhibition. Since I have no ties to African culture and no particular interest in dance, music, and fashion, I began to analyze why this particular poster caught my eye.

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