Tag Archives: humor

3 Innovative Back-to-College Marketing Ideas

innovative back-to-college marketing ideas image

3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.  

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

read more

Posted in Back to School/Orientation, College Advertising/College Marketing, On Campus Advertising | Tagged , , , , , , , , , , | 4 Comments

Use Humor as a Way to Advertise to College Students

Use Humor as a Way to Advertise to College Students

Humor can be an effective strategy to employ when trying to reach the college market.

College students love humor and they spend a lot of their free time finding outlets for laughter. Whether it’s from watching videos on YouTube or CollegeHumor, college students love watching humorous content. Comedy gives students a momentary distraction from all the stresses of day-to-day life. Between attending classes, studying, and worrying about their economic futures and rising tuition costs, college students have a lot on their minds. Humor provides them with a much needed escape—a momentary release from the all their worries and frustrations.

read more

Posted in Brand Awareness, College Advertising/College Marketing | Tagged , | Leave a comment