Tag Archives: homogeneous group

College Marketing Mistakes to Avoid

College Marketing Mistakes to Avoid

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.

Why You Should Not View the College Market as a Homogeneous Group

College Campuses Differ From One Another

There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:

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