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College Marketing: Marketing Health to College Students

College Marketing: Marketing Health to College Students

College students spend a great deal of discretionary funds on food and beverages. Foodservice companies should capitalize on college students’ interest in healthier meal options and engage in college marketing techniques as a way of reaching college students.     

College students may seem unlikely candidates for health products or services given their tendencies for late night partying, heavy drinking, and overeating of junk food. However, most students care immensely about their health and staying in shape. College students are walking dichotomies. They like to maintain healthy lifestyles during the week, but when the weekend rolls around they like to let loose and have fun.

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