Tag Archives: handouts

College Marketing Tips for Student Agents, Part II

College Marketing Tips for Student Agents, Part II

Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.

Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.

Handouts and Surveys

  • Concentrate on high-flow areas of campus for these forms of college marketing, preferably chokepoints. You want a good volume of people moving past: it gives you greater exposure even if they don’t stop and increases your potential pool of “stoppers.” Also, I’ve noticed that once you get a few people to stop, more will do so out of curiosity.
  • Be courteous and take no for an answer. Approach people politely and don’t persist overly much. A given student might be unable to stop due to time constraints.
  • Go for students in small groups. Usually, if one stops to engage with your college street team, they all will.
  • Also target people who make eye contact. If a student is walking by at top speed, with earphones in, staring at the ground, they’re probably not going to stop. But people who have already noticed you and show curiosity may well.
  • If possible, find places on campus where people congregate in waiting lines. If a bunch of students are standing around waiting, with nothing else to do, they don’t have any pressing reason to spurn your college marketing efforts. I had great success with this at certain periods when big lines form, like at the campus bank branch after financial aid distribution, around lunch time in dining areas, etc.
  • Be presentable and invested in the campaign. If you seem like you don’t want to be there, then you won’t be a good face for the college advertising campaign or the marketing company that hired you. You also won’t be as successful at attracting respondents.

Acting as a student agent for a college marketing company is an important task, and it helps to follow some general guidelines like the ones I’ve laid out above when engaging in these kinds of personal, interactive campaigns.



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Posted in Brand Ambassadors, College Street Teams/Peer to Peer | Tagged , , , , , , | 1 Comment

3 Key Ways to Succeed at College Marketing to College Students on Campus

3 Key Ways to Succeed at College Marketing to College Students on Campus

Reaching the college market can be an easy process when combined with the right partner. Here is how combining 3 different advertising approaches simultaneously can really capture college students’ attention.

There is a lot of noise on college campuses. Many companies are trying to outdo each other in finding ways to really make the best impact in engaging this audience, as they can turn into lifelong customer if the relationship begins the right way. However, in the face of ever changing technology, the core programs where college marketing began still remain strong and effective.

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Posted in Brand Awareness, College Advertising/College Marketing, Dorm Room Advertising, Out of Home | Tagged , , , , , , , | Leave a comment

Paper Advertising—Posters vs. Handouts, Part II

College Advertising Handouts Paper Advertising

On-campus paper advertising typically employs posters, handouts, or a combination thereof. While ideal coverage would dictate the use of both methods, a choice between the two must sometimes be made; I’ll weigh the relative merits of each.

In part one of this series I made a case for paper advertising being an integral part of a college marketing portfolio and explored some of the benefits of distributing campus posters. Here I’ll do a similar analysis of handouts.

For my purposes here, handouts include any kind of paper advertisement that is given out to students in person, preferably by a college street team. The actual advertisement could be a coupon, a promotional pamphlet, or even just a smaller, briefer version of a poster if combined with that college advertising solution. Printing a QR code on the handout is also a good idea.

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Posted in On Campus Advertising, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , | 2 Comments

Paper Advertising—Posters vs. Handouts, Part I

College Poster Advertising On Campus

On-campus paper advertising typically employs posters, handouts, or a combination thereof. While ideal coverage would dictate the use of both methods, a choice between the two must sometimes be made; I’ll weigh the relative merits of each.

Despite increasing use of electronic forms of information dissemination, paper advertisements remain one of the best college advertising solutions. This is true for several reasons: 1) Most college campuses offer numerous locations where such material can be posted or distributed; 2) Physical advertisements can’t simply be blocked like electronic ones can; and 3) Students, who are already familiar with the layout of their school, can be employed to distribute the posters or handouts at low cost.

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Posted in On Campus Advertising, Print Advertising | Tagged , , , , , , , , , , , , , , | 1 Comment