Tag Archives: graduation marketing

College Graduation Marketing is Critical for Recruitment

College Graduation Marketing is Critical for Recruitment

Graduation is a great time for business and educational recruiters to connect with graduates who are looking to transition into the workforce or continue their education. Recruiters can advertise at graduation to increase applicants!

College Graduation Marketing is Critical for Recruitment

I’ve written in the past about why transitional periods make excellent college advertising opportunities. But today I want to focus specifically on college graduation marketing and how it can play a critical part in generating leads, increasing applicants, and hitting recruitment goals.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Graduation Marketing, On Campus Advertising, Recruitment | Tagged , , , , , , , , , , | 1 Comment

2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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Posted in Back to School/Orientation, Graduation Marketing, Recruitment | Tagged , , , , , , , , | Comments Off on 2 Millennial Marketing Strategies for Multi-Generational Marketing

Youth Marketing Advice for Financial Institutions Targeting Young People

Youth Marketing Advice for Financial Institutions image

This article gives youth marketing advice for financial institutions trying to increase clientele among young professionals.  

Target College Students and Graduating Seniors

Graduating college students have a lot going on in the months leading up to and after graduation. Most will begin searching for jobs and potentially relocating to new areas. Some will apply to graduate and professional schools and will be researching ways in which to fund their continuing education. Almost all graduating students will have to begin repaying their student loans and will value speaking with a financial advisor to find the best plan for doing so and to go over all their options.

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Posted in College Advertising/College Marketing, Financial, On Campus Advertising | Tagged , , , , , | 1 Comment