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Public Image Can Impact College Advertising Campaigns

Public Image Can Impact College Advertising Campaigns

College students value genuine companies; maintaining your public image when marketing to students is essential for success.

Let us face it, the youth care about image; from their appearance to their social media profiles, college students pay careful attention in constructing their image. When choosing clothing and accessories, they buy brands that help them cultivate their look. They constantly judge others around them and evaluate their image based on their peers. Facebook is a self promotional tool, just as much as it is a socializing tool.

Public image can impact college advertising campaigns. College students do not react kindly to deception, and they have no fear of challenging your company’s claims if they feel justified. Media Post published an article recently by Bob Garfield, Speak Not Of Love. In Fact, Just Shut Up, explaining the importance of public image: “this is the Relationship Era, characterized for keen public interest in the conduct of brands, not to mention supercharged WOM. In social media, hypocrisy is called out in a heartbeat.”

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