Tag Archives: General Motors

College Marketing Tips for Car Manufacturers Part 3

College Marketing Tips for Car Manufacturers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car manufacturers and discusses how the auto industry can appeal to college students. 

This blog post, continues the series on how car manufacturers can appeal to the college crowd and provides additional college marketing tips and advice for auto brands. Check out part 1 and part 2, if you missed them.

College Marketing Tips for Car Manufacturers

6. Car Companies Should Market an Experience When Advertising to Students

Anticipating Experience-Based Purchases More Enjoyable Than Material Ones.jpg

Increasingly, college students and millennials value experiences over consumer goods and this attitude is reflected in their spending patterns, as well as their satisfaction levels when contemplating a purchase:

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