Tag Archives: game day experience

8 College Tailgate Marketing Event Ideas

8 College Tailgate Marketing Event Ideas

Want to reach 49 million college football attendees at the biggest games of the year? Explore 8 college tailgate marketing event ideas and learn how brands can create interactive game day experiences for fans.

8 College Tailgate Marketing Event Ideas

1. Set Up Branded Tailgate Tents with Sample Giveaways

branded-tailgate-tents-with-sample-giveaways

Have a product college students will love? Consider setting up branded tents in popular tailgating areas and giving away free samples. College students will happily take free items, especially if they contribute to the game day experience in some way.

2. Launch Mobile Bus Tailgating Tours

College Mobile Bus Tailgating Tours

Mobile bus tailgating tours allow brands to create a memorable experience for tailgate attendees. With mobile tours, brands have the opportunity to engage customers face to face and have two-way conversations with customers. Brands can have hands-on product demonstrations, as well as social and digital contests to keep the communication going after the bus leaves.

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Build Brand Awareness with College Football Marketing

college football marketing student brand ambassadors

College football marketing provides tremendous branding opportunities for companies looking to reach the college crowd. Explore college football marketing strategies that don’t break the bank and are accessible to both big and small companies.

Low-Cost Options for College Football Marketing

  1. Use College Street Teams to Pass Out Promotional Materials

Brand ambassadors are an excellent way to get your promotional ads into the hands of football game attendees. They can pass out call-to-action coupons, samples, or promotional flyers to attendees as they enter and exit the arena. If you want to target college students specifically, you can hire students to pass out swag in the student section of the stands. This is a fun, interactive way of reaching fans and raising awareness for your brand.

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