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Speculating About the Future of College Marketing, Part I

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While science fiction is typically dismissed as just that—fiction—many technologies that we now take for granted were first imagined in this genre, sometimes even spurring their invention. Likewise, sci-fi visions of future college marketing strategies may soon become commonplace practices, and it always pays to be ahead of the curve.  

The combination of creative imagination and at least low-level scientific expertise evinced by sci-fi readers and writers makes them especially suited to speculating about the future. In fact, the U.S. Department of Homeland Security and other government agencies employ a group of sci-fi writers called SIGMA to work up various scenarios and futuristic solutions that might seem fantastic or outrageous to ordinary bureaucrats.[1]

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