Tag Archives: freshman orientation
College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.
Why Telecommunications Companies Should Advertise to College Students
The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.
Most colleges conduct mandatory orientation sessions involving their entire entering classes—hundreds to thousands of new students—and this presents an excellent opportunity for college marketing.
Thinking back on my own freshman orientation, I realized that such events offer some ideal opportunities for youth marketing. Part of this is due to the nature of the affair, and part relates to the students themselves.
Let’s look at the students in this installment. For various reasons, the new students make great college marketing targets: