Tag Archives: flyers

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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Posted in Brand Awareness, College Street Teams/Peer to Peer, Coupons/contests, Food and Beverage | Tagged , , , , , , | Comments Off on Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Brand Awareness, College Advertising/College Marketing, Multi-Media Marketing, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Advertise to College Students During Campus Market Days

Campus Market Days image

Want to inform college students about your company and product? Campus market days are a fun and affordable way to reach the college market.

Almost every University around the nation has some form of market day on campus. A campus market day is where various university organizations like clubs, fraternities and sororities, as well as various market vendors come to promote their product, company, or organization.

This can create quite a buzz on campus; many students look forward to campus market days and like to discuss the upcoming events with one another. The use of market days builds an effective viral word of mouth marketing strategy and can create a lot of hype and excitement on campus. At Florida State University there is a campus market day at the Oglesby Union (the student union on campus) every Wednesday. Many vendors are present and it’s a great way to catch the attention of passing students.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, On Campus Advertising | Tagged , , , , , , , | 1 Comment

College Marketing Techniques for Brands Supporting Causes

College Marketing Techniques for Brands Supporting Causes

Capture the college market by showing your company supports a cause and making this cause known around campus. Follow these college marketing techniques.

College students are very social aware of what is going on in the world and society. Many college students are idealistic and are committed to supporting causes and want to feel as though the money they spend with a company will also be used to benefit social issues.

One effective way to work this into a college marketing approach is to create a marketing campaign that highlights the ways in which your company helps the community or the world. Publix did one such campaign on college campuses around the nation. Their goal was to try to gain more college students as loyal shoppers; this can be hard for a grocery store when competing with the lower prices of Walmart.

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Subleasing Apartments

Subleasing Apartments On Campus Advertising

It’s about this time of year when college students break into a frenzy about subleasing their apartments for the summer. Whether it is a summer job or classes at a different University, many college students run into the same problem: The inability to sublease their apartment.

As a student facing that exact problem, I wonder if on-campus advertising and word of mouth viral marketing would help, but then recall the past month where these two strategies were unsuccessful. Through Facebook and other social media outlets, it is easy to see others facing similar problems.

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Posted in On Campus Advertising | Tagged , , , , , , , , , | Leave a comment