Tag Archives: fans

Sporting Events Make Excellent Venues for College Marketing Campaigns

Sporting Events Make Excellent Venues for College Marketing Campaigns

Advertising to college students during sporting events, can increase your brand’s on-campus presence and generate new fans among the college demographic.

College sporting events draw big crowds and represents huge college marketing potential. With the biggest college football stadiums capable of holding close to 100,000 spectators—not to mention the thousands of fans gathering in the vicinity tailgating—the college marketing opportunities at these events are astronomical. Most colleges provide free or discounted tickets to the student body, encouraging students to attend.

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Engaging College Students Matters More Than Sheer Numbers Alone in College Marketing

Engaging College Students Social Media Marketing image

When marketing to college students, it is more important to focus on providing engaging, meaningful content than focusing solely on numbers.

Social media marketing enables brands to gain followers and friends, while highlighting and marketing upcoming events or products. It is a great medium for reaching college students, since they readily indulge in various social media platforms. Knowing your target audience and their love of social media can help jumpstart conversations and engagement with your brand. Social media marketing can be an excellent college marketing tool when done correctly. However, most companies lose sight of the bigger goal—forming meaningful connections—when using social media marketing; instead they focus on numbers alone. This obsession on numbers shifts the attention away from engagement and creating strong customer-brand relations and focuses more on quantity.

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For Successful College Marketing Fans Must be Advocates

 For Successful College Marketing Fans Must be Advocates

To properly utilize Facebook as a medium for reaching college students, your fan base must be advocates and make recommendations to their friends on campus.

Many marketers know that Facebook marketing and social media marketing must be a part of any and all successful college marketing strategies but there is a disconnect when it comes to building the brand’s fan base between ‘quantity vs. quality’.  Many companies believe that acquiring as many ‘likes’ as possible is sufficient to deem their social media marketing campaign a success.  The problem is that the number of ‘likes’ your college promotion’s Facebook page receive is meaningless unless the ‘likes’ (also known as ‘fans’) are making recommendations to their friends on campuses and really acting as an advocate for your brand.

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