Tag Archives: fall semester

College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

read more

Posted in Back to School/Orientation, Cafe Marketing/Java Sleeve Advertising, College Sampling, Coupons/contests, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , , , , , , , , | 1 Comment

College Student Back-To-School Marketing Opportunities

Back-to-School Advertising | Marketing to Students image

Back-to-school advertising, during the early fall semester, can increase brand awareness and allow your company to form positive bonds with incoming students, as well as marketing to students looking for change and excitement.

Advertising to students at the beginning or near the start of the fall semester is imperative. This is a time when many students are making a lot of purchases, including clothing, technology, furniture, school supplies, household items, and media. The beginning of the fall semester represents a new year and is an exciting time for college students.

read more

Posted in Back to School/Orientation, College Advertising/College Marketing, On Campus Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment