Tag Archives: Facebook page
Companies have relied of Facebook ads as a way to take advantage of this social media medium on college campuses but just because it is the ‘safest’ way to use Facebook doesn’t mean it’s the most effective.
Many large companies who embark on college marketing know they need to tie Facebook into their college marketing strategy which we certainly agree with, as Facebook is in very high demand among 18-22 year olds. The question is how to effectively incorporate it.
Facebook offers traditional online ads similar to banners ads on the margin of the facebook platform. Companies and agencies like this type of approach because it is familiar to them, they can gather (or at least they think they can gather) traditional type metrics to analyze and everyone will go on their merry way. The problem is that college students (and most people in general) do not go on Facebook to look at ads; they are not interested in engaging with online ads and it’s just another example of students’ being bombarded with digital ads, while they are trying to enjoy an online experience.
Brands often times attempt to engage college student through ‘Likes’ and feel that they have accomplished their objectives in college marketing if they achieve a certain quantity. Unfortunately, there is a bit more to it. Learn how to differentiate between a ‘Like’ and a ‘Fan’ in college marketing.
Corporate marketers and brands attempting to engage the college market through social media and Facebook are still in the process of understanding this new and emerging medium and how to use it to convert college students into customers through engagement. The main problem is that many companies identify their objective in their college marketing plan as to acquire as many ‘Likes’ as possible via Facebook Marketing and then feel as though the mission is accomplished, if they achieve this goal.