Tag Archives: experience

College Event Marketing: A Creative Approach to College Marketing

College Event Marketing A Creative Approach to College Marketing

College event marketing gives your company the opportunity to interact with students, allowing them to experience your product and participate in your brand’s story.

Event marketing takes college marketing to a whole new level. It is about engaging students in meaningful, interactive ways. College event marketing has the ability to break into the self-absorbed world of the youth, captivating students and leaving worthwhile impressions. It takes fleeting moments and transforms them into lasting memories. A company should use college event marketing as a way of reaching college students, forming person-to-person connections.

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College Advertising: Create an Event or Contest that College Students can Truly Experience

College Advertising Create an Event or Contest that College Students can Truly Experience

College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.

A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.”[1] This is especially true among the college demographic, as they require constant engagement that they find valuable.

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Posted in Brand Awareness, College Event Marketing/Experiential, Social Media Marketing/Digital | Tagged , , , , , , , , , , | Leave a comment