Tag Archives: exclusivity

Fraternities and Sororities Influence College Marketing Campaigns Part 1

Sororities Influence College Marketing Campaigns

Fraternity and sorority marketing is a great way for companies to promote their products on campus. Fraternity and sorority groups are comprised of influential members of the student body and can have a big impact on campus trends.

Fraternities and Sororities Have Huge Influence On Campus

Fraternities and sororities have huge influence on campus in part because of their active role within the campus community. Greek organizations require their members to participate in a wide variety of events and activities, such as attending socials and mixers, participating in philanthropic activities, going to assigned tailgates for football games or anything that a chapter sees fit. Their huge social presence within the campus community allows them to interact with many students, both Greek life members and non-Greeks.

read more

Posted in Fraternity and Sorority | Tagged , , , , , , , , , , , , , , | 3 Comments

Marketing Fashion to the Youth, Part 1

Marketing Fashion to the Youth, Part 1

Marketing fashion to the youth is a tricky proposition. Companies need to be careful of the messages they send; otherwise young consumers might take action.

The fashion scene is changing due to technology and pressures from consumers. There has always been exclusivity in the fashion industry from high prices to custom-made designs, thin supermodels to runway fashion, and clothing lines with size caps to brand’s selective hiring policies. However, trends are slowly shifting and consumers—especially Millennials—are voicing their opinions and taking control of their own look and fashion trends.

read more

Posted in Brand Awareness, Fashion | Tagged , , , , , , | 1 Comment

The Importance of Creating Buzz with Events in College Marketing

The Importance of Creating Buzz with Events in College Marketing

College event marketing will help your company form meaningful connections with the youth market. Utilizing your fans and creating exclusivity will create buzz among college students, leading to a success marketing campaign.

College students need to be engaged. Traditional methods of advertising alone will no longer suffice. There’s an overwhelming abundance of advertisements targeting this demographic, infiltrating their space, vying for their attention. The youth have become pretty adept at picking and choosing which ads to ignore and which ones to engage with.

read more

Posted in Brand Awareness, College Event Marketing/Experiential | Tagged , , | Leave a comment