Tag Archives: event marketing
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car companies and discusses how the auto industry can appeal to college students.
This article continues the series on how car companies can successfully market to college students with ads that resonate and explores on-campus marketing techniques that work! Make sure you check out part 1, 2, and 3 of the series, if you haven’t already.
College Marketing Tips for Car Companies
6. Car Companies Should Stress Fuel Efficiency When Advertising to College Students
Fuel efficiency matters to college students. College students are budget conscious, and they don’t want to waste money on gas when they don’t have to. 26-year-old Josh Pettrey, voices a common concern many cash-strapped millennials feel, “Gas prices are up and down and I don’t have a ton of money that I can throw out on gas.”
College event marketing will help your company form meaningful connections with the youth market. Utilizing your fans and creating exclusivity will create buzz among college students, leading to a success marketing campaign.
College students need to be engaged. Traditional methods of advertising alone will no longer suffice. There’s an overwhelming abundance of advertisements targeting this demographic, infiltrating their space, vying for their attention. The youth have become pretty adept at picking and choosing which ads to ignore and which ones to engage with.
College event marketing gives your company the opportunity to interact with students, allowing them to experience your product and participate in your brand’s story.
Event marketing takes college marketing to a whole new level. It is about engaging students in meaningful, interactive ways. College event marketing has the ability to break into the self-absorbed world of the youth, captivating students and leaving worthwhile impressions. It takes fleeting moments and transforms them into lasting memories. A company should use college event marketing as a way of reaching college students, forming person-to-person connections.
A diversified college marketing strategy with an array of marketing approaches will increase the number of college students reached, leading to a more successful campaign.
Having a successful college marketing campaign can be a tricky business. With college students, trends are constantly evolving and new forms of technology are constantly being introduced and absorbed. It’s a hard market to break into, due to this unending supply of new ideas and fads. Not only do marketers have to stay up to date with current fashions and trends, they also have to successfully appeal to a wide demographic.
Spring Break represents a great opportunity for companies advertising to students, as it allows them to engage with students in fun and creative ways, while building upon the spring break experience.
Spring break can be one of the biggest college advertising opportunities of the year. It is a time when countless students travel to vacation spots around the world to relax and have fun. Key destinations spots, include Panama City Beach, Daytona Beach, Miami, South Padre Island, and Las Vegas. The sheer number of college students that flock to these party destinations during spring break are quite staggering.