Tag Archives: event marketing

College Marketing Tips for Car Companies Part 4

GM college marketing ad fuel efficiency

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car companies and discusses how the auto industry can appeal to college students. 

This article continues the series on how car companies can successfully market to college students with ads that resonate and explores on-campus marketing techniques that work! Make sure you check out part 1, 2, and 3 of the series, if you haven’t already.

College Marketing Tips for Car Companies

6. Car Companies Should Stress Fuel Efficiency When Advertising to College Students

Car Companies Should Stress Fuel Efficiency When Advertising to College Students

Fuel efficiency matters to college students. College students are budget conscious, and they don’t want to waste money on gas when they don’t have to. 26-year-old Josh Pettrey, voices a common concern many cash-strapped millennials feel, “Gas prices are up and down and I don’t have a ton of money that I can throw out on gas.”

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College Advertising: The Importance of Reaching College Students During Orientation

The Importance of Reaching College Students During Orientation

Transitional periods make great marketing opportunities. Reaching college students during orientation is a great time for brands to connect with the youth.

Given the problems Millennials face today—the tough economy, increasing student loan debt, and high unemployment rates among college graduates—marketers might overlook this highly influential market, thinking that they do not have significant buying power. Sandra Lopez, Intel Marketing Strategy Director for New Business, in a recent interview quickly dispelled this notion:

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Utilize College Marketing to Build your Campus Presence

Utilize College Marketing to Build your Campus Presence

College event marketing can help you reach thousands of students and can lead to social media and viral word of mouth marketing. Build your campus presence today!

Marketing to the youth can be one of the most challenging markets to break into. However, it can also be one of the most rewarding. College students live in the age of discovery; they’re still exploring who they are and what they represent. Buying habits they develop in college, as well as brand loyalty, could extend into the rest of their adult lives.

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Word of Mouth Viral Marketing Effectively Works in College Marketing

Word of Mouth Viral Marketing Effectively Works in College Marketing

College students are highly receptive to word of mouth viral marketing, especially when it’s communicated face-to-face versus online or in other formats.

Even though college students and teens prefer communicating through technology, such as smartphones and social media outlets, face-to-face interaction still plays a significant role in influencing them in consumer purchases. Reaching college students utilizing word of mouth viral marketing is crucial when trying to capture the youth market. This college marketing technique appeals to them for a variety of psychological factors, including trust and impressionability.

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The Importance of Creating Buzz with Events in College Marketing

The Importance of Creating Buzz with Events in College Marketing

College event marketing will help your company form meaningful connections with the youth market. Utilizing your fans and creating exclusivity will create buzz among college students, leading to a success marketing campaign.

College students need to be engaged. Traditional methods of advertising alone will no longer suffice. There’s an overwhelming abundance of advertisements targeting this demographic, infiltrating their space, vying for their attention. The youth have become pretty adept at picking and choosing which ads to ignore and which ones to engage with.

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College Event Marketing: A Creative Approach to College Marketing

College Event Marketing A Creative Approach to College Marketing

College event marketing gives your company the opportunity to interact with students, allowing them to experience your product and participate in your brand’s story.

Event marketing takes college marketing to a whole new level. It is about engaging students in meaningful, interactive ways. College event marketing has the ability to break into the self-absorbed world of the youth, captivating students and leaving worthwhile impressions. It takes fleeting moments and transforms them into lasting memories. A company should use college event marketing as a way of reaching college students, forming person-to-person connections.

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Diversification is Key in College Marketing

Diversification is Key in College Marketing

A diversified college marketing strategy with an array of marketing approaches will increase the number of college students reached, leading to a more successful campaign.

Having a successful college marketing campaign can be a tricky business. With college students, trends are constantly evolving and new forms of technology are constantly being introduced and absorbed. It’s a hard market to break into, due to this unending supply of new ideas and fads. Not only do marketers have to stay up to date with current fashions and trends, they also have to successfully appeal to a wide demographic.

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How to Use College Marketing Strategies to Help Promote Your Company’s Image

How to Use College Marketing Strategies to Help Promote Your Company’s Image

Engaging with students in different fund raising techniques—while participating in college marketing— will help foster a bond between your company and the students, creating loyal customers.

Many organizations and student clubs are funded solely by the members or rely on various fund raising techniques to stay afloat. Usually the groups are for a good cause, such as Relay for Life (cancer research), Habitat for Humanity (building affordable housing), Amnesty International (protecting human rights), or environmental clubs. Others organizations cater to students’ interests. Either way, contributing in a small way to these student organizations will help build your company’s image and reputation.

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College Advertising During Spring Break Can Reap Big Rewards

College Advertising During Spring Break Can Reap Big Rewards

Spring Break represents a great opportunity for companies advertising to students, as it allows them to engage with students in fun and creative ways, while building upon the spring break experience.

Spring break can be one of the biggest college advertising opportunities of the year. It is a time when countless students travel to vacation spots around the world to relax and have fun. Key destinations spots, include Panama City Beach, Daytona Beach, Miami, South Padre Island, and Las Vegas. The sheer number of college students that flock to these party destinations during spring break are quite staggering.

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