Tag Archives: engage students
Is your company considering ramping up efforts by marketing to the lucrative college student segment? If so, there are a number of opportunities that college marketing presents. Events are a great way of reaching a wide audience and have huge viral potential. The right approach to college event marketing could increase the rate of the event’s registration, and help with the follow-through from attendees after the event is over. There are a number of important elements to consider when planning a college event marketing strategy:
Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.
The Benefits of Engaging in a Student Brand Ambassador Campaign
Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.
Brands often times attempt to engage college student through ‘Likes’ and feel that they have accomplished their objectives in college marketing if they achieve a certain quantity. Unfortunately, there is a bit more to it. Learn how to differentiate between a ‘Like’ and a ‘Fan’ in college marketing.
Corporate marketers and brands attempting to engage the college market through social media and Facebook are still in the process of understanding this new and emerging medium and how to use it to convert college students into customers through engagement. The main problem is that many companies identify their objective in their college marketing plan as to acquire as many ‘Likes’ as possible via Facebook Marketing and then feel as though the mission is accomplished, if they achieve this goal.