Tag Archives: email marketing
Just because school’s out, doesn’t mean you should neglect the college crowd. In fact, summertime is a great time to get ahead of the competition and ready for back to school.
Summer is a great time to launch a college email marketing campaign. You will be able to reach individuals at key transitional stages in life, such as incoming college students or recent college graduates. Being able to select and send emails to new college students is a great opportunity for brands and companies wanting to reach college students early in their collegiate career. It’s also a great time to capture students’ attention before they buy their back-to-school supplies and dorm room essentials.
Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI.
Competition for STEM Graduates Remains Fierce
Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation study indicated that “even in the economically sluggish years of 2009-2012, the number of STEM-focused job postings outnumbered unemployed STEM professionals by nearly two to one.”  This is quite shocking given the extent of the economic recession and its effect on the labor market.
Data indicates that through a combination of students using email more as they go to college and smart phone technology making email more accessible to mobile users, a strong case can be made of the increase viability of direct email being used in your college marketing campaign.
Direct email has always been an essential part of any well-balanced college marketing strategy as it provides an online component to on campuses activities such as campus postering, campus flyering and college street teams. David Goetzl, from MediaPost, makes an strong case as to why the 18-24 demographic, the college demo, is becoming a fertile area for companies to invest college marketing dollars. Here are a few reasons as to why:
1) Increase use of email – If college students do not already use email frequently, college life pretty much demands it. Whether it is coordinating with student groups and activities or simply corresponding with a professor, student must adapt to the increase use of email.